Privacy Policy

Last Updated: November 16, 2025

Sofilde, LLC ("Maidily," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.maidily.com and use our services.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Use our online booking system
  • Subscribe to our services
  • Contact us for support
  • Sign up for our newsletter or communications

This information may include:

  • Name and contact information (email address, phone number, mailing address)
  • Business name and details
  • Service address and cleaning preferences
  • Billing and payment information (processed through third-party payment processors)
  • Account credentials (username and password)
  • Communications and correspondence with us

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and geolocation data
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website addresses
  • Device information and identifiers

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. We use the following services:

  • Google Analytics: To analyze website traffic and user behavior
  • Google Tag Manager: To manage marketing and analytics tags
  • Facebook Pixel: To measure advertising effectiveness and retargeting
  • SmartLook: For session recording and analytics to improve user experience
  • HelpCrunch: For customer support chat functionality
  • First Promoter: For affiliate and referral tracking
  • reCAPTCHA: For spam and bot prevention

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide, maintain, and improve our scheduling software and services
  • Account Management: To create and manage your account, process bookings, and handle subscriptions
  • Communication: To send you service-related notifications, updates, reminders, and customer support messages
  • Payment Processing: To process transactions and send billing information (through third-party payment processors)
  • Analytics: To understand how users interact with our website and services to improve functionality
  • Marketing: To send promotional materials, newsletters, and special offers (you can opt-out at any time)
  • Security: To protect against fraud, unauthorized access, and other security issues
  • Legal Compliance: To comply with legal obligations and enforce our terms of service
  • Customer Support: To respond to your inquiries and provide technical assistance

3. How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers and Analytics

We share information with third-party service providers who perform services on our behalf, including:

  • Analytics providers (Google Analytics, SmartLook)
  • Advertising platforms (Facebook, Google)
  • Customer support tools (HelpCrunch)
  • Payment processors (Stripe or similar third-party payment gateways)
  • Marketing and affiliate tracking services (First Promoter)

These service providers are contractually obligated to use your information only as necessary to provide services to us and are prohibited from using it for their own purposes.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government regulations).

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

3.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to:

  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with our legal obligations
  • Resolve disputes
  • Enforce our agreements

If you close your account or request deletion of your data, we will delete or anonymize your personal information within a reasonable timeframe, unless we are required to retain it for legal or legitimate business purposes.

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

5.1 General Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Objection: Object to certain processing of your information
  • Portability: Request transfer of your data to another service provider
  • Opt-Out: Unsubscribe from marketing communications at any time

5.2 GDPR Rights (European Union)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • Right to restriction of processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

5.3 CCPA Rights (California)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (Note: We do not sell personal information)
  • Right to non-discrimination for exercising your CCPA rights

5.4 PIPEDA Rights (Canada)

If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), including the right to access and correct your personal information.

5.5 Exercising Your Rights

To exercise any of these rights, please contact us at help@maidily.com. We will respond to your request within the timeframe required by applicable law.

6. Cookies and Tracking Preferences

Most web browsers are set to accept cookies by default. You can choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this may affect the availability and functionality of our website.

You can also opt-out of interest-based advertising by visiting:

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS
  • Secure authentication and access controls
  • Regular security assessments and updates
  • Use of trusted third-party payment processors that comply with PCI-DSS standards

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Sofilde, LLC (Maidily)
44 Main Street #150
Center Harbor, NH 03226
United States

Email: help@maidily.com
Phone: (855) 510-0291


By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.