Frequently Asked Questions
What makes a good cleaning company website?
A good cleaning company website includes clear online booking, visible trust signals (reviews, insurance, guarantees),
mobile-friendly design, and obvious calls-to-action above the fold. The most important element is making it easy
for visitors to book or request a quote without friction.
How do I get more bookings from my cleaning website?
Focus on reducing friction: add online booking, simplify your quote form to 4-5 fields max, display your reviews
prominently, and make your phone number clickable. Most cleaning websites lose leads because they make visitors
work too hard to book.
Should my maid service have online booking?
Yes. 67% of cleaning customers prefer booking online over calling. Online booking lets you capture leads 24/7,
reduces phone tag, and makes it easy for busy homeowners to schedule on their own time. Companies with online
booking typically see 15-30% more conversions.
What should be on a cleaning company homepage?
Your homepage should have: a clear headline stating what you do and where, one prominent call-to-action button
(Book Now or Get Quote), your Google review rating, trust badges (insured, bonded), and 2-3 customer testimonials.
Keep it focused on getting visitors to take the next step.
How do I add trust signals to my cleaning website?
Add a trust bar below your header with key credentials: "Fully Insured & Bonded | Background-Checked Cleaners |
100% Satisfaction Guarantee". Display your Google review rating and count prominently. Feature 2-3 testimonials
with customer names and photos if possible.
What's a good conversion rate for a cleaning company website?
A typical cleaning company website converts 2-5% of visitors into leads (quote requests or bookings).
Well-optimized sites can achieve 8-12% conversion rates. If you're below 2%, there's significant room for improvement
in your booking flow and trust signals.
How do I show my service area on my cleaning website?
Create a dedicated "Service Area" or "Areas We Serve" page listing specific cities, neighborhoods, and zip codes.
Also mention your main service area in the footer and homepage. This helps customers quickly confirm you serve
their area and improves local SEO rankings.
Should I show prices on my cleaning company website?
At minimum, show "starting at" prices or price ranges. Customers searching for cleaning services want to know
ballpark costs before requesting a quote. Showing transparent pricing builds trust and filters out leads that
aren't a good fit for your rates.
How fast should my cleaning website load?
Your website should load in under 3 seconds. 40% of visitors abandon sites that take longer. Compress your images,
remove unnecessary plugins, and consider a faster hosting provider. Page speed also affects your Google rankings.
What's the best call-to-action for a cleaning website?
"Book Now" or "Get Instant Quote" outperform generic CTAs like "Learn More" or "Contact Us". Use action-oriented
language that tells visitors exactly what happens when they click. Make your primary CTA button a contrasting
color so it stands out.
How do I get cleaning customers to fill out my quote form?
Keep forms short (4-6 fields max). Only ask for essential info: home size, cleaning frequency, zip code, and contact.
Remove required phone numbers if possible. Add a response time promise near the form: "We respond within 2 hours."
Each additional field reduces completions by about 10%.
Is this grader really free?
Yes! The website grader is completely free. You get your score and top 3 fixes without even entering your email.
We offer the full detailed report (all 15 checks + templates) in exchange for your email so we can send you
helpful resources. Maidily is a scheduling software for cleaning companies - the grader helps you identify
website issues whether or not you use our software.
